Is your heart open?

In order to experience abundance, you need to be open to receiving it. You can envision and ask for what you need or want until the end of time, but it's not going to happen until your heart is open and receptive.

As I posted on Facebook this week: "You need to teach your heart how to *receive* just as much as you give to others. You have to build your receptive muscles until they are strong enough to accommodate the abundance you need to thrive in life."

In my experience, abundance comes when deep down you believe, really believe, that you deserve all the wonderful things that you desire in your life.

So many of us mistakenly believe that we need to work hard to earn the things we need and want, which is often rooted in a belief that we are not good enough to receive the things we desire. We often don't realize how pervasive this limiting belief can be.

One person I worked with this week realized that though she spent a lot of time praying about her clients finding the relief they need, she was not spending time visioning for herself and her own needs. It was empowering to remember that she deserved as many blessings in her life as she asked for her clients, and that she could improve her well-being by making time to work on changing her thought patterns that blocked abundance in her life.

This often presents in people who tend to be givers. They spend a lot of time building up their compassion and giving muscles, focusing on helping others so these good works will add up as karma points that will allow them to one day deserve the things they want and need. This week, I was able to help someone discover a block in her heart around this very area.

She works very hard to give and be of service as a healer, and she had put her faith in a Higher Power to provide for her needs. Yet, she was frustrated that the very basic things that she needs in her life have been out of reach for some time.

We discovered that while she was an expert in giving to others, she was blocking receiving love, help, gifts, and opportunities from other people. She was focused on receiving from spirit, but together we clarified that here on earth abundance flows through other people. In order to open the flow of abundance in her life, she needed to open her heart to the goodness and generosity of others.

Last, but not least - here's an example of when someone opens their heart to the flow of abundance. A friend of mine realized that her current apartment was just too small for the new business venture she was undertaking. She recognized that she needed space to run her business, so she made the decision to find a new apartment that better met her needs.

In the past, she would have blocked the flow of abundance by telling herself that she would never find what she needed in her price range and convince herself that it would never happen. Instead, she got really clear about exactly what she needed, and she set her intention and committed to staying positive.

She started telling people around her what she needed, and lo and behold, in less than a week she found the perfect apartment with space for her business and in her price range. It can be that easy when you are open and receptive for receiving what you need.

Do you have the keys and confidence to succeed?

Do you have the confidence, clarity and courage to shape your holistic health, bodywork or wellness practice into the type of business that brings you the clients income and opportunities that support and fulfill you every single day?

A thriving, successful, practice that is filled with clients you love to work with requires a commitment that you stay true to yourself in every way.

I've learned - and now teach - that the real secret of a thriving practice lies in your confidence, clarity, and courage to be yourself. When you operate and market your business from this place, the clients who need your help will find you.

If you are determined to see your holistic health, bodywork or wellness practice bring in the type of clients, income and opportunities that support and fulfill you every single day, this Apprenticeship is perfect for you.

The 12 week Apprenticeship will guide you in creating a sustainable, personalized foundation for your business so your practice will grow and thrive. It will take you step by step through the most important discoveries and decisions you need to make for a profitable and fulfilling practice. It will provide you with the inner and outer tools you need to become a successful heart-centered entrepreneur and practitioner.

Is this Apprenticeship right for you?

You are passionate about being of service and helping people feel better and change their lives. You are determined to make a difference in others lives and in your community by teaching and modeling what you know about how to live well and experience abundance.You are committed to working for yourself and making a comfortable living doing so. You arededicated to growing and maintaining an authentic business that is in alignment with your values and integrates seamlessly into your chosen lifestyle. You are enthusiastic about creative collaboration with other like minded professionals.

But you

• just opened your practice in the last six months (or are about to)
• are struggling to find clients or aren't totally sure how to attract the clients you need for your practice to be fulfilling and profitable
• aren't confident that you know the most affordable, effective, and yet compassionate way to promote your services
• want or need to grow your practice to full time so you can leave your day job and/or support yourself but don't quite know how to do so
• don't want to (or can't afford to) work alone in a private office and cover the expenses all by yourself
• are seeing clients at home which feels awkward at times
• sometimes your clients don't take you as seriously as you'd like
• are tired of the "Cycle of Despair" where you're always looking for new clients because your current clients aren't rebooking

This program is for those who are truly committed to offering their gifts and skills to help people heal and become well, and who are committed to creating a successful, sustainable business.

"I recommend this program because this is what WE all need. We need to look at the irrational obstacles we've created for ourselves. We need someone willing to genuinely help guide us and give us a supportive, structured opportunity to provide the best practice we possibly can have."- Jennifer C. (Read Jennifer's Success Story here.)

What's included in the Heart-Centered Entrepreneur Apprenticeship?

This Apprenticeship will help you get clear on how to create and shape a successful Heart-Centered business for your practice. You will discover how to envision and create an authentic practice that supports your lifestyle, develop a soulful professionalism and communication style for interacting with your clients, and learn the best heart-centered business practices for your business. You will also experience the benefits of collaborating with like-minded professionals in the online community for inspiration, encouragement and accountability.

This includes:

• Your unique practice: your vision, your ideal clients, your gifts
• Authentic marketing strategies: your niche, tagline, and marketing materials that feel sincere and compassionate instead of "sales-y"
• Business strategies: work/life balance, finances, budgeting, business collaborations, building long term relationships, agreements, etc..
• Effective heart-centered communication with clients that encourages relationships
• Abundance and appreciation as strategies for growing your business

"I think the most valuable insight was realizing that I am holding myself back and no one else. I am able to dream bigger and I am more confident in the success of my business. It feels great not have to compromise between what I want to do and what I think will fetch me the most money. I have the confidence to do what I feel is best for me and I know that I will be provided for." - Olga T. (Read Olga's Success Story here.)

Our Mission to help practitioners thrive!

The mission of The Healing Center is to provide excellent, heart-centered healing and personal growth opportunities to the Beverly and greater North Shore communities through exceptional services and classes. The Healing Center is a collaborative association of talented teachers and practitioners that strives to offer the neighboring communities a diverse assortment of wellness services and learning experiences. We want to be the wellness center established in on the North Shore as the place to go to experience healing and personal growth.

In addition to our commitment to quality services and classes, The Healing Center is devoted to supporting it's practitioners. Our practitioners feel called to bring love, compassion, healing and peace into the world through values-based businesses and sustainable lifestyles. The Healing Center was founded by mentor and coach, Joanna Scaparotti, RMT whose passion is to help

practitioners thrive and succeed as heart-centered entrepreneurs. The Healing Center offers an Apprenticeship to each practitioner to guide him or her in creating a solid, sustainable foundation for his or her practice. The Apprenticeship provides the practitioner with all the inner and outer tools needed to become a successful Service-oriented, heart-centered, entrepreneur and practitioner.

This Apprenticeship is for anyone who feels called to be of Service and is excited and enthusiastic about offering healing and wellness opportunities to people on the North Shore. It's for those who are truly committed to offering their gifts and skills to help people heal and become well, and who are committed to creating a successful, sustainable business. Other support provided for practitioners includes a monthly support group, Your Profitable Practice, for local practitioners. There is also a Vibrant Business ~ Vibrant Life online support group with a monthly group coaching call.

Why join us?

There are many benefits to having your practice at The Healing Center. The Healing Center provides most of the things you need to run a professional practice. We provide all of the ambiance and little extras that make a difference for your clients. At The Healing Center, we take care of all the overhead of maintaining an office, so all you have to do is show up. We manage the rent, utilities, beverage supplies, cleaning and dealing with the property management company.

The Healing Center is located in an elegant 1920's building right downtown in Beverly on Cabot Street. 234 Cabot's front doors are open during business hours, and for evening and weekend appointments your clients can call up on the intercom system for you to buzz them in. As your clients enter through the double doors, they first notice the high ceiling and marble staircase leading them up to the second floor.

The Healing Center is located in Suite 2, to the right at the top of the staircase. Our suite has high ceilings and some of the original wood molding that gives it a warm charm and comfortable feeling. Your clients enter into our cozy waiting room and are greeted with relaxing music, soothing lighting, and beverages. To the left is the treatment room which is equipped with soft lighting, an adjustable massage & reiki table, and simple, sophisticated décor. Ahead of you is our larger, sunny office which is used for small group classes, private consultations, Reiki classes, and occasionally for bodywork treatments. Here a mini-fridge, microwave, and other dining items are available for your use. We also provide a desk, printer, office supplies, and unlimited wi-fi internet access; as well as local and long distance phone calling from our office land line.

Other benefits of joining The Healing Center include your listing on our website, promoting your services on our Facebook Fan Page and email newsletter, cross promotion and referrals with other practitioners at The Healing Center, associate membership in the local Chamber of Commerce via The Healing Center, and client appointments generated through The Healing Center's own promotional activities. There is more to come! In 2011, we will be adding linen service, online scheduling and gift certificate purchasing through MindBodyOnline.com, credit card processing, and access to health insurance for practitioners.

Is The Healing Center right for you?

The practitioners at The Healing Center are passionate about being of service and helping people feel better and change their lives. They are determined to make a difference in the community by teaching and modeling what they know about how to live well and experience abundance. Our practitioners are committed to working for themselves and making a comfortable living doing so. They are dedicated to growing and maintaining authentic businesses that are in alignment with their values and integrate seamlessly with their chosen wellness lifestyles. Our practitioners are enthusiastic about creative collaboration with other like minded professionals. They are excited to come to work each day because they have wonderful clients and feel fulfilled by the difference they are making in the world.

Does this sound like something you'd like to do?

One year Anniversary!

Dear friends,

I am excited that today marks one year since The Healing Center was born in our beautiful location in downtown Beverly!

Opening a wellness center where people could come for services and education from empowered practitioners and teachers has been a dream of mine for years! I am proud and grateful to have reached this milestone, and I thank you all for your encouragement, participation and support over the last year.

You may have noticed that I took a break from writing my weekly articles. That's because I have been busy visioning my hopes and intentions for my practice coaching heart-centered entrepreneurs and The Healing Center for 2011. My new marketing assistant Maria Barresi has been sending out updates for THC, and you will continue to see more emails and posts on our Facebook page from her!

There will be more opportunities for healing and learning at THC in 2011, and even more empowerment for our practitioners!

In the next couple of weeks, I will be introducing a new Apprenticeship program for practitioners, and I will be accepting applications for those who want to apprentice "live" at The Healing Center. A virtual version of the Apprenticeship will also be available for those who aren't local or who already have a location for their practice.

There is also a Vibrant Business & Life mastermind in the works for more established practioners who need creative, strategic inspiration and support to take their businesses to the next level. Our first retreat will be in January, so stay tuned for details about that too!

We're planning a celebration of our one year anniversary for later this fall, and I hope to see you there!

Best wishes!

Joanna Scaparotti
Success coaching for heart-centered entrepreneurs!

The Healing Center
234 Cabot Street in Beverly, MA
978-338-5571
info@joannascaparotti.com
Joanna's Website

Be yourself and change the world! Helping heart-centered entrepreneurs thrive in life and business. Ask me how.

Create Results in your Business

A new client comes in, and the session is great.

At least you thought so, but she doesn't book a follow up appointment with you. So, as usual, you put your energy into finding as many new clients as possible with low-cost promotions, free samples at the mall or an event happening in your town, and big signage outside your office.

Let's face it. This is a never ending cycle of despair. All this work to keep your practice booked with new clients who often don't come back after the first session is frustrating, disappointing and exhausting.

There's got to be a better way!

Thank goodness there really is a better way. It happens when you design your practice around results oriented services. These services not only benefit your clients by helping them reach their goals; they also benefit you by keeping your appointment book filled with repeat clients. This means you no longer have to spend all that time and energy at street fairs trying to attract new clients with a free sample and coupon to try your services.

Take a nice big breath and let go of that cycle of despair! You are going to find this approach liberating and exciting. It will take a little pre-planning, but it's worth every second.

So let's explore this in a little bit more depth. So what are results oriented services? This is when you offer your clients a service package or program designed to help them meet their goals.

Here are some of examples:

• Instead of your usual one hour $80 massage, you offer your clients a "Relieve your Back Pain" package of 5 sessions for $350 (normally $400).
• Instead of that deeply relaxing one hour $70 Reiki or Polarity session, you offer a "Replace Chronic Stress with Chronic Relaxation" program of 6 weekly sessions for $360 (normally $420).
• Instead of a weekly drop-in yoga class for $15, you offer a "10 Weeks to a Better Body" yoga series for $125 (normally $150).
• Instead of new clients dropping in to try various services at your wellness center, you offer an "Introductory Package" that includes admission to 2 yoga classes, a 60 minute massage and 45 minute reflexology or reiki session for $140 (normally $170).

See where I'm going with this?

Results oriented services get your appointment book filled with repeat clients who pay in advance.

How awesome is that?!

While some clients are going to stop coming in at the end of the package because they have achieved their goal successfully, others will sign up again because it makes their lives that much better.

Either way, you have some happy clients on your hands who are going to tell their friends and family about how great they feel when they work with you.

Approaching your services this way is going to get you out of that promotional cycle of despair very quickly, as it fills your pipeline with happy repeat clients and the people they refer to you. 2010 is a great opportunity to introduce some results oriented services to your clients, so see how to do it below.

Your Transformational Homework:

• Look over your notes about your special gifts, talents and skills and your unique niche. Use this information to start crafting results oriented packages or programs that will let clients experience your best work.
• Ask your current repeat clients what benefits they get from seeing you regularly and use this information to craft a special results oriented program just for people like them.
• Put together a couple of results oriented packages (no more than 2 or 3 to start) and email to your list, put up on your website or on a flyer.
• Talk about them to everyone you meet. Explain the value and invite your current and potential new clients to sign up for a program.

PS. If you find these steps valuable, and you're an emerging heart-centered entrepreneur looking for the keys to transform your business into an authentic, heart-centered, profitable business, there's a workshop for you on August 24th. If you'd like to know more about how to apply these steps to transform your own emerging business, join me at Learn the Six Steps to Success here in Beverly, MA.