Joanna can be found on her website, or you can reach her at info@joannascaparotti.com.

Friday, November 19, 2010

What kind of support do you need to succeed?

Recently, I met with a supporter of mine so we could work on some strategy for growing our businesses and find new ways to deal with obstacles that keep popping up. With my help, she clarified the mission and vision for her business, and with her help, I uncovered a crucial characteristic of my ideal client that I hadn't noticed before. By the end of the afternoon, we both felt excited and ready to get back to our businesses with fresh perspective and ideas on how to better serve our clients and help them achieve their goals.

When you're undertaking a venture, whether it's a business, a spiritual path, having a baby or graduate school, having supporters is crucial to getting you through the tough times and having people cheering with you during the good times doesn't hurt.

Images of your mom or your best friend might come to mind when you think about who supports you, but when it comes a business or a career, having professional supporters can make a significant difference. Friends and family love you, and they want the best for you. The thing is that they may not understand the ins and outs of what's important to your career, especially if you are self-employed.

This is where trusted professional supporters come into play. A mentor who's been through it before can help you navigate tricky situations or give you a perspective that you hadn't considered before.

My team of trusted advisors have been invaluable in helping me vision my life and business, and with their support I've been able to accomplish my goals much faster and more gracefully than I would have on my own. A mentor isn't the only kind of professional supporter out there though. Colleagues can serve as supporters too, especially if you both share a spirit of collaboration instead of competition.

Who can know better what challenges you are facing than someone who's right there in it with you?

Especially when you're self-employed, finding others like yourself to brainstorm, creatively collaborate, and share techniques with can keep you inspired and motivated, even on the most trying of days. Supporters can become trusted resources that you can turn to for help dealing with a difficult client, ideas for moving forward when you're stuck, and simply forming a community that will celebrate your successes with you and rally around you when times are tough.

Who are your supporters? Take a moment now and see if there's anyone in your network who could become a supporter. Don't be shy about asking, I bet that most people you approach would be flattered rather than put off by a sincere offer to reciprocate support.

If you're a practitioner in Eastern MA, the new Practitioner Business Success Group meeting on Sunday, Nov 21 at The Healing Center in Beverly may be for you. It's a facilitated, collaborative mastermind of practitioners whose intention is to help you overcome current challenges. You're welcome to join us!

And no matter where you're located, if you're feeling stuck about getting your practice to the next level, the collaborative Heart-Centered Entrepreneur Apprenticeship starting in January may be just what you need to get through your roadblocks and onto the path of success.

Friday, November 12, 2010

Let yourself shine!

Recently, a six month support & success program I facilitated for some wonderful practitioners in Cambridge came to an end. Over the six months, we worked hard at honing in on each practitioner's special talents and the ways in which they can be of service to their ideal clients.

One of the most important pieces that we looked at was how to turn any form of promotion, advertising, and marketing into an opportunity to introduce yourself and start a heart-centered dialogue with your potential clients.

I was delighted when I saw the new website of one of the practitioners in the group. Her personality really shines through on her simple website, and the conversation she starts with her potential clients makes it clear who she can help and how she can help. This is heart-centered, authentic marketing at it's best, and all the hard work Sara did over the last six months is going to attract the right clients to her Massage and Reiki practice!

Check out Sara's opening dialogue and her personalized services on her website. All that's left for her to do is upload a really nice picture where she's looking into the camera and smiling.

Are you struggling to attract clients?

We can help! Come to the Practitioner Business Success Group on Sunday November 21 from 5-7pm to get support, strategy and inspiration to move your practice forward. You may also want to check out the Heart-Centered Entrepreneur Apprenticeship that's starting in January.


Jennifer Carey's Success Story


"My practice was non-existent before I started with Joanna. My heart dreams of having a retreat center. My passion is to help others heal and grow through the challenges of life.

There are so many significant things I received from working with Joanna. If I had to name three, they would be empowerment, being an authentic practitioner and healer and using my gifts and passions to do that.

I loved the support, the guidance, the practices, the envisioning of dreams and the accountability to take action.

I've believed in myself and my abilities and capabilities to follow my dreams. I've learned ways and practices to turn my thoughts around leaving my mindset in a more positive, empowering way.

I developed skills to be more organized. I've also learned to move toward my dreams with more confidence and courage."

Learn more about Jennifer's Personal Growth Workshops and Reiki sessions at The Healing Center here.

Friday, November 5, 2010

Is your heart open?

In order to experience abundance, you need to be open to receiving it. You can envision and ask for what you need or want until the end of time, but it's not going to happen until your heart is open and receptive.

As I posted on Facebook this week: "You need to teach your heart how to *receive* just as much as you give to others. You have to build your receptive muscles until they are strong enough to accommodate the abundance you need to thrive in life."

In my experience, abundance comes when deep down you believe, really believe, that you deserve all the wonderful things that you desire in your life.

So many of us mistakenly believe that we need to work hard to earn the things we need and want, which is often rooted in a belief that we are not good enough to receive the things we desire. We often don't realize how pervasive this limiting belief can be.

One person I worked with this week realized that though she spent a lot of time praying about her clients finding the relief they need, she was not spending time visioning for herself and her own needs. It was empowering to remember that she deserved as many blessings in her life as she asked for her clients, and that she could improve her well-being by making time to work on changing her thought patterns that blocked abundance in her life.

This often presents in people who tend to be givers. They spend a lot of time building up their compassion and giving muscles, focusing on helping others so these good works will add up as karma points that will allow them to one day deserve the things they want and need. This week, I was able to help someone discover a block in her heart around this very area.

She works very hard to give and be of service as a healer, and she had put her faith in a Higher Power to provide for her needs. Yet, she was frustrated that the very basic things that she needs in her life have been out of reach for some time.

We discovered that while she was an expert in giving to others, she was blocking receiving love, help, gifts, and opportunities from other people. She was focused on receiving from spirit, but together we clarified that here on earth abundance flows through other people. In order to open the flow of abundance in her life, she needed to open her heart to the goodness and generosity of others.

Last, but not least - here's an example of when someone opens their heart to the flow of abundance. A friend of mine realized that her current apartment was just too small for the new business venture she was undertaking. She recognized that she needed space to run her business, so she made the decision to find a new apartment that better met her needs.

In the past, she would have blocked the flow of abundance by telling herself that she would never find what she needed in her price range and convince herself that it would never happen. Instead, she got really clear about exactly what she needed, and she set her intention and committed to staying positive.

She started telling people around her what she needed, and lo and behold, in less than a week she found the perfect apartment with space for her business and in her price range. It can be that easy when you are open and receptive for receiving what you need.

Friday, October 29, 2010

Do you have the keys and confidence to succeed?

Do you have the confidence, clarity and courage to shape your holistic health, bodywork or wellness practice into the type of business that brings you the clients income and opportunities that support and fulfill you every single day?

A thriving, successful, practice that is filled with clients you love to work with requires a commitment that you stay true to yourself in every way.

I've learned - and now teach - that the real secret of a thriving practice lies in your confidence, clarity, and courage to be yourself. When you operate and market your business from this place, the clients who need your help will find you.

If you are determined to see your holistic health, bodywork or wellness practice bring in the type of clients, income and opportunities that support and fulfill you every single day, this Apprenticeship is perfect for you.

The 12 week Apprenticeship will guide you in creating a sustainable, personalized foundation for your business so your practice will grow and thrive. It will take you step by step through the most important discoveries and decisions you need to make for a profitable and fulfilling practice. It will provide you with the inner and outer tools you need to become a successful heart-centered entrepreneur and practitioner.

Is this Apprenticeship right for you?

You are passionate about being of service and helping people feel better and change their lives. You are determined to make a difference in others lives and in your community by teaching and modeling what you know about how to live well and experience abundance.You are committed to working for yourself and making a comfortable living doing so. You arededicated to growing and maintaining an authentic business that is in alignment with your values and integrates seamlessly into your chosen lifestyle. You are enthusiastic about creative collaboration with other like minded professionals.

But you

  • just opened your practice in the last six months (or are about to)
  • are struggling to find clients or aren't totally sure how to attract the clients you need for your practice to be fulfilling and profitable
  • aren't confident that you know the most affordable, effective, and yet compassionate way to promote your services
  • want or need to grow your practice to full time so you can leave your day job and/or support yourself but don't quite know how to do so
  • don't want to (or can't afford to) work alone in a private office and cover the expenses all by yourself
  • are seeing clients at home which feels awkward at times
  • sometimes your clients don't take you as seriously as you'd like
  • are tired of the "Cycle of Despair" where you're always looking for new clients because your current clients aren't rebooking

This program is for those who are truly committed to offering their gifts and skills to help people heal and become well, and who are committed to creating a successful, sustainable business.

"I recommend this program because this is what WE all need. We need to look at the irrational obstacles we've created for ourselves. We need someone willing to genuinely help guide us and give us a supportive, structured opportunity to provide the best practice we possibly can have."- Jennifer C. (Read Jennifer's Success Story here.)

What's included in the Heart-Centered Entrepreneur Apprenticeship?

This Apprenticeship will help you get clear on how to create and shape a successful Heart-Centered business for your practice. You will discover how to envision and create an authentic practice that supports your lifestyle, develop a soulful professionalism and communication style for interacting with your clients, and learn the best heart-centered business practices for your business. You will also experience the benefits of collaborating with like-minded professionals in the online community for inspiration, encouragement and accountability.

This includes:

  • Your unique practice: your vision, your ideal clients, your gifts
  • Authentic marketing strategies: your niche, tagline, and marketing materials that feel sincere and compassionate instead of "sales-y"
  • Business strategies: work/life balance, finances, budgeting, business collaborations, building long term relationships, agreements, etc..
  • Effective heart-centered communication with clients that encourages relationships
  • Abundance and appreciation as strategies for growing your business

"I think the most valuable insight was realizing that I am holding myself back and no one else. I am able to dream bigger and I am more confident in the success of my business. It feels great not have to compromise between what I want to do and what I think will fetch me the most money. I have the confidence to do what I feel is best for me and I know that I will be provided for." - Olga T. (Read Olga's Success Story here.)

Friday, October 22, 2010

Our Mission to help practitioners thrive!

The mission of The Healing Center is to provide excellent, heart-centered healing and personal growth opportunities to the Beverly and greater North Shore communities through exceptional services and classes. The Healing Center is a collaborative association of talented teachers and practitioners that strives to offer the neighboring communities a diverse assortment of wellness services and learning experiences. We want to be the wellness center established in on the North Shore as the place to go to experience healing and personal growth.

In addition to our commitment to quality services and classes, The Healing Center is devoted to supporting it's practitioners. Our practitioners feel called to bring love, compassion, healing and peace into the world through values-based businesses and sustainable lifestyles. The Healing Center was founded by mentor and coach, Joanna Scaparotti, RMT whose passion is to help
practitioners thrive and succeed as heart-centered entrepreneurs. The Healing Center offers an Apprenticeship to each practitioner to guide him or her in creating a solid, sustainable foundation for his or her practice. The Apprenticeship provides the practitioner with all the inner and outer tools needed to become a successful Service-oriented, heart-centered, entrepreneur and practitioner.

This Apprenticeship is for anyone who feels called to be of Service and is excited and enthusiastic about offering healing and wellness opportunities to people on the North Shore. It's for those who are truly committed to offering their gifts and skills to help people heal and become well, and who are committed to creating a successful, sustainable business. Other support provided for practitioners includes a monthly support group, Your Profitable Practice, for local practitioners. There is also a Vibrant Business ~ Vibrant Life online support group with a monthly group coaching call.

Why join us?

There are many benefits to having your practice at The Healing Center. The Healing Center provides most of the things you need to run a professional practice. We provide all of the ambiance and little extras that make a difference for your clients. At The Healing Center, we take care of all the overhead of maintaining an office, so all you have to do is show up. We manage the rent, utilities, beverage supplies, cleaning and dealing with the property management company.

The Healing Center is located in an elegant 1920's building right downtown in Beverly on Cabot Street. 234 Cabot's front doors are open during business hours, and for evening and weekend appointments your clients can call up on the intercom system for you to buzz them in. As your clients enter through the double doors, they first notice the high ceiling and marble staircase leading them up to the second floor.

The Healing Center is located in Suite 2, to the right at the top of the staircase. Our suite has high ceilings and some of the original wood molding that gives it a warm charm and comfortable feeling. Your clients enter into our cozy waiting room and are greeted with relaxing music, soothing lighting, and beverages. To the left is the treatment room which is equipped with soft lighting, an adjustable massage & reiki table, and simple, sophisticated décor. Ahead of you is our larger, sunny office which is used for small group classes, private consultations, Reiki classes, and occasionally for bodywork treatments. Here a mini-fridge, microwave, and other dining items are available for your use. We also provide a desk, printer, office supplies, and unlimited wi-fi internet access; as well as local and long distance phone calling from our office land line.

Other benefits of joining The Healing Center include your listing on our website, promoting your services on our Facebook Fan Page and email newsletter, cross promotion and referrals with other practitioners at The Healing Center, associate membership in the local Chamber of Commerce via The Healing Center, and client appointments generated through The Healing Center's own promotional activities. There is more to come! In 2011, we will be adding linen service, online scheduling and gift certificate purchasing through MindBodyOnline.com, credit card processing, and access to health insurance for practitioners.

Is The Healing Center right for you?

The practitioners at The Healing Center are passionate about being of service and helping people feel better and change their lives. They are determined to make a difference in the community by teaching and modeling what they know about how to live well and experience abundance. Our practitioners are committed to working for themselves and making a comfortable living doing so. They are dedicated to growing and maintaining authentic businesses that are in alignment with their values and integrate seamlessly with their chosen wellness lifestyles. Our practitioners are enthusiastic about creative collaboration with other like minded professionals. They are excited to come to work each day because they have wonderful clients and feel fulfilled by the difference they are making in the world.

Does this sound like something you'd like to do?

what people are saying...

"Empower. Joanna, I feel that you have helped EMPOWER us and overcome some of the limiting things that we've had within ourselves. I know that this is a major part of reiki and our mission as self-healers and the healing of others. " - Jen C

Click here to read more of what my clients are saying...