Joanna can be found on her website, or you can reach her at info@joannascaparotti.com.

Monday, August 22, 2011

What are you offering?


Creating a successful business requires the same discipline as establishing healthy habits for physical well-being. The reality, just like with working out, is that lots of people are sporadic with promotional activities. Let's break the cycle of despair and create successful, steady promotional habits to keep your business flowing smoothly all year long.
While it takes discipline and commitment to get consistent results in your business, it doesn't have to be dreary. The seven different bootcamp days are designed to keep you on your toes and inspire you to get creative with your promotional activities so they are fun for you.
So without further ado, Day 2 - Make an Offer (every time!). Watch my video here.
Making a confident, heart-centered offer while face to face with someone is the best opportunity for transitioning an interested person into a client.
In a client ~ practitioner relationship, it's your responsibility to make it as seamless and easy for someone to book a session as possible. Handing them your card and walking away is a lost opportunity. When my friendCatie Shoenfarber gave a workshop to The Healing Centerpractitioners, she emphasized that making a heart-centered offer EVERY time is the way to start filling the pipeline of your business.
So, how do you create a heart-centered offer?
Your offer needs to be positive, specific and include your next available session (up to 3 options) as well as your confidence that you can help the person.
Catie suggested crafting formulas for your offers that you can practice until they become second nature. Choose your offers based on your goals for the year to help you meet them.
An example of a specific, heart-centered offer is: "I understand your situation, and I can help you. This is what I specialize in, and I have been able to help other clients reach the same place. I would love to work with you in reaching your goals, here are my openings this week." Tweak this offer with specific details about your own practice.
Don't hand the responsibility over to the client to contact you later to schedule the appointment.
Catie pointed out that you offering a specific appointment time is your commitment to this potential client. Making a commitment first makes it much easier and less scary for a potential client to commit to an appointment with you.
One of the challenges practitioners run into is fear of rejection. We all feel it from time to time, but it's important to learn how to keep your heart open and allow it to be ok if the person doesn't say yes.
My rule of thumb is to expect that 90 percent of my offers are refused this time, so I keep offering until I connect with that 10% who are ready to work with me today.
I trust that keeping my heart open and flowing with love will attract the people who need my help the most, and it's ok when people who aren't ready say no. It's not about me, it's not personal. It's about them and where they are at today. It takes a little practice to shift into this perspective, but it's very rewarding when you do!
Trusting in abundance, filling your heart with love, meditation, centering yourself, practicing the Remembrance are all ways to practice keeping your heart open no matter what the other person says or does. Check Appendix A & B of the Buff your Business! Bootcamp Ebook for resources and ideas on staying centered and abundant feeling.
If you're not feeling confident about your business and need support in identifying your ideal clients, crafting your offer, and communicating from the heart to your audience, the Heart-centered Entrepreneur Apprenticeship is where to start. The next program starts in September.
If you'd like to learn how to listen to your heart, get clarity about your path and hone your meditation and visioning skills, the Clearing Your Path for Success At-home Study Programis what you need. The Premium version of this program is included in the Apprenticeship, but the E-program includes a workbook and 5 guided meditations set to inspirational music that you can do at home by yourself or with a buddy.
Do you need help with your business? Do you have a strong desire to shift your life or your business in a more meaningful and prosperous direction, but something is blocking you? You've been talking to other people, researching, seeking out options and opportunities, but still something is blocking forward movement.  Do you need support, accountability and someone to push you (gently, with love) into the next level of success for your business? If so, the Breakthrough Bootcamp is for you! This 4 week coaching program is designed to get you the breakthrough results you need to create forward motion quickly.

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